VideoNuze Posts

In yet another great example of how brand marketers are embracing broadband to build closer relations with their customers and prospects, Adweek carried this story today about Lexus launching its own channel this summer. The channel is being desigend to create a "parallel with the character of the brand," according to Lexus national interactive and contextual marketing manager Brian Bolain.

LA Times is reporting a full-on integration of its print and online news efforts is now happening, as the paper is in "a fight to recoup threatened revenue that finances our news gathering," as Times Editor James O'Shea put it. Hurray for them. We took a long look at newspapers' broadband video efforts in our Q2 '06 industry report and found that separate news operations was a key impediment to newspapers realizing their web/broadband opportunities.